Ticketmaster Expands Ticket Counter Reach

Ticketmaster this week announced the opening of five new Ticketmaster Centers in Taubman Mall locations in the U.S.

Financial terms of the deal were not disclosed, but the malls’ Guest Services Counters will host the ticket centers and offer a broad variety of ticketing options, including concerts and sporting events. Customers will the option of consulting directly with a Ticketmaster Center representative regarding seat locations or additional information. In addition to Los Angeles and Concord, CA, the other locations are Denver, Novi, MI and Tampa.

The deal comes at a time when Ticketmaster is feeling a little pressure from primary ticketing competitors and secondary ticketers, all of whom are looking for new ways to get in front of potential customers. Ticketmaster’s scale helps, but the company has to stay creative in order to remain the dominant force it is, which includes more than 6,000 retail ticketing outlets. . .
“This is an exciting opportunity for Taubman and a wonderful amenity for our shoppers,” said David Goldberg, Taubman’s vice president, marketing and sponsorship. “We are proud to align with a world-leader like Ticketmaster and provide our customers with an easy connection to whatever venues, teams and events they want to see.”

Sandy Gaare, senior vice president of Ticket Centers for Ticketmaster, said shoppers should find it convenient to be able to visit their local Taubman mall to purchase tickets. “We look forward to working with Taubman Centers to maximize opportunities for their shoppers and to help drive ticket sales for our clients who provide events in those markets.”

Taubman currently owns or manages more than 20 malls in the U.S., and Ticketmaster is expecting further expansion into additional locations.