Formula 1 Taps Fever for New Global Ticketing Platform

Formula 1 is making a major ticketing move, announcing Fever as a new Official Supplier in a five-year global strategic partnership covering races from 2027 onward.

Under the deal, Fever will power a new ticketing platform on F1.com for official general admission, local hospitality and Paddock Club tickets. The platform is expected to bring a redesigned fan experience, improved ticket discovery, more advanced purchasing technology and expanded customer service tools as F1 continues to grow its global audience.

For fans, the partnership is aimed at making the race-going process smoother from the first search to final purchase. With Formula 1’s calendar spanning some of the world’s most in-demand sporting events, the new system is positioned as a way to streamline access to official tickets and hospitality packages across markets.

“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible,” said Emily Prazer, Chief Commercial Officer of Formula 1. “Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations. We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year.”

Fever, a global live-entertainment technology platform, has built its business around helping fans discover and book experiences across concerts, festivals, immersive events, sports and other live entertainment offerings. The company said the F1 agreement reflects its ability to deliver technology at global scale for major sports and entertainment properties.

“We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties,” said Mariano Otero, SVP Business Development at Fever. “This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”

The move comes as Formula 1 continues to expand its live-event footprint and capitalize on surging international demand. With race weekends increasingly operating as full-scale entertainment destinations, ticketing has become a key battleground in shaping the fan experience before attendees ever arrive at the circuit.